From casualwear and urban streetwear to futuristic avant-garde fashion – the Lovjoi style for him and her stands for unique must-have items that are characterised by clear forms and extravagant cuts of the highest design standards. Ecologically sound fabrics ensure a feel-good texture and maximum comfort. Thanks to in-house production in southern Germany, Lovjoi guarantees the highest quality and durability of its garments. 100% ecological, 100% vegan and 100% made in Germany: transparency from design to the finished garment.


 „We proudly present Lovjoi urban street wear combined with avantgarde influences. Our newcomers stand for scandinavian purism and Berlin coolness.“ (ethical fashion show berlin, 2015)